Little Moons — Perfect for Little Nights In

WordPress · WP Engine · MailChimp · UK Brand · Custom Theme

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Airgle builds medical-grade air purifiers for hospitals, clinics, and healthcare facilities worldwide. MarkupMarvel developed their WordPress + WooCommerce e-commerce website — clean, professional, and built for a highly specialized global healthcare audience.

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Client

WordPress brand website development for Little Moons — the UK’s most loved mochi ice cream brand— soft, chewy rice flour dough wrapped around a centre of gelato ice cream, available in flavours like Mango & Passionfruit, Honey Roasted Pistachio, and Chocolate Fudge World. After going viral on TikTok and appearing in major UK supermarkets, Little Moons needed a website that matched their explosive brand energy — bold colours, playful typography, and a product range that makes visitors want to eat the screen. MarkupMarvel delivered exactly that.

Little Moons mango, chocolate and caramel packaging — perfect for little nights in — custom WordPress website by MarkupMarvel

Project Goals

→ Build a custom WordPress brand website that captures Little Moons’ bold, playful, and viral brand identity
→ Showcase the full product range — flavours, packaging, and brand story — in a visually immersive way
→ Integrate MailChimp for email marketing and newsletter subscriber capture
→ Configure Google Site Kit for analytics and performance monitoring
→ Deploy on WP Engine for premium managed WordPress hosting and reliability
→ Deliver a fully responsive, mobile-first website that looks stunning on every device

Little Moons mango and passionfruit mochi mobile product page — WordPress brand website built by MarkupMarvel

Problems

Little Moons honey roasted pistachio mochi mobile view — custom WordPress theme by MarkupMarvel

1. Capturing viral brand energy in code Little Moons’ identity is defined by bold colours, playful typography, and an infectious energy that went viral on TikTok — translating this into a live WordPress website without losing the excitement was the core creative challenge.

2. Multi-flavour product range presentation Each Little Moons flavour has its own distinct colour palette and personality — building a product range presentation that feels cohesive yet celebrates each flavour’s individuality required careful design and development thinking.

3. Mobile-first execution of a visually rich design The site is heavy with brand imagery, bold colours, and animated elements — delivering a fast, smooth mobile experience without compromising the visual richness was a key performance challenge.

4. Brand consistency at scale Little Moons has a very specific brand language — every section, component, and typographic choice needed to feel unmistakably Little Moons, with zero visual inconsistencies across the site.

Solutions

Little Moons full product range — chocolate fudge, mango, pistachio and more — WordPress brand website by MarkupMarvel

1. Brand-Accurate Custom WordPress Theme Every colour token, typography scale, and spacing value was extracted from the brand guidelines and implemented precisely in the custom WordPress theme — ensuring the live site captures Little Moons’ energy without compromise.

2. Flavour-Led Product Architecture Each product flavour was given its own colour-coded visual identity within a consistent component structure — celebrating flavour individuality while maintaining brand cohesion across the full range.

3. LazySizes + Slick Performance Optimization LazySizes was implemented for all brand imagery — ensuring fast initial load times despite the image-heavy design. Slick sliders deliver smooth, performant product carousels across all devices.

4. WP Engine + Cloudflare Reliability Stack Deployed on WP Engine’s managed WordPress infrastructure with Cloudflare CDN — ensuring fast global delivery, high uptime, and the performance reliability that a high-traffic brand website demands.